About Fitness Canada™
Fitness Canada™ is a Calgary-based home gym equipment retailer operating out of a 17,000 sq ft warehouse in SE Calgary. We stock free weights, strength systems, Pilates equipment, cardio machines, and accessories — all available for Canada-wide shipping or local pickup.
Our Story
Victor spent years working in operations at X-Rival Fitness Calgary. He knew the suppliers, the warehouse, the products — and he knew the problems. Inconsistent quality. Unreliable supply chains. A pricing structure that made decent home gym equipment feel out of reach for most Canadians.
In February 2026, he and his team did something about it.
Fitness Canada™ was built from the ground up after acquiring X-Rival's Calgary warehouse and inventory. Same location. Completely different approach. The suppliers were replaced. The systems were rebuilt. And the mission was simple: make quality home gym equipment accessible to every Canadian who wants to train at home — without paying commercial gym prices for the privilege.
How We're Different
We're a team of ten, based in Calgary, operating out of a 17,000 sq ft warehouse stocked with real inventory. When we say something is in stock, it's physically on the shelf — not sitting in a container somewhere off the coast of Vancouver.
We built our own supply chain from scratch, working directly with manufacturers we've vetted ourselves. Every product that makes it onto our floor has gone through our quality standards — not just a spec sheet check, but real evaluation by people who actually train.
We also have a dedicated product development team working on equipment built specifically for the Canadian market. That means gear designed for basement ceilings, garage floors, and home gym budgets — not repurposed commercial equipment crammed into a residential space.
What We Carry
Free weights, strength systems, Pilates equipment, cardio machines, and a growing range of rack attachments and cable accessories. From a single pair of hex dumbbells to a full Smith machine or functional trainer setup — we stock what home gym owners in Canada actually buy, at prices that don't require a second mortgage.
Our own Fitness Canada™ product line is expanding, including competition barbells, Pilates reformers, and the upcoming Apex strength system — built to commercial standards, priced for home use.
Why Fitness Canada™
- 17,000 sq ft warehouse in SE Calgary, open to the public for local pickup
- Real in-stock inventory — most orders ship within 2 business days
- Canada-wide shipping, free on orders over $3,000
- Direct supplier relationships — no middlemen, better prices
- In-house product development team building gear for Canadian homes
- 4.9 stars from 430+ Google reviews
Come Find Us
We're in SE Calgary and open to the public. Come in, see the equipment in person, and take it home the same day if you like what you see. No sales pressure. No appointments needed.
Fitness Canada™
11133 40 St SE Unit 10
Calgary, AB T2C 2Z4
Canada
Phone: (403) 455-0871
Hours: Monday – Saturday, 10:00 AM – 6:00 PM
Prefer to order online? Everything ships Canada-wide from our Calgary warehouse. Shop all gym equipment →